![]() The destination is dynamic in that it can vary from your storefront page to a designated product (and even to a customer service phone call, an email, or an SMS text!). This helps you extend your brand name to the link and establish increased trust when deep linking from Facebook directly to the Amazon app.Ī dynamic QR code is different from a regular QR code in that you- as the seller or marketer- can control the exact destination of the scan. You can use your brand’s domain for your URLgenius app deep links for Amazon. Pro Tip: Your shoppers may not be familiar with the URLgenius domain. Fifth, make sure you can track scans and attribute them to sales.Fourth, if you have a website, use your domain for the link behind the code. ![]() Third, make sure you can control the density (related to scanning distance).Second, make sure you generate Amazon QR codes that are dynamic.First, make sure your QR code can open the app itself, not just the website.Don’t get fooled by those free QR code generators floating out there, that simply don’t have these features (and only send your shoppers to the Amazon website login- which is just frustrating for shoppers!). To start, it’s helpful to consider five important capabilities your Amazon QR codes should have. How a Dynamic QR Code for Your Amazon Shop or Product Can Drive More Traffic To Your Business Now let’s dive in deeper about how Amazon QR codes can drive more sales for your business- and if you keep reading, we’ll show you the easy step-by-step process of creating them! ![]() Think about it- how convenient would it be for your customers to scan your custom QR code (whether it’s on your packaging, video ad, business card, etc.) and be sent directly to your Amazon storefront or product within the Amazon app? It would sure make it easier than doing a Google or Amazon search for your brand or each individual product. So, what else can you do with QR codes for Amazon? For one, you can maximize your overall Amazon advertising and marketing strategy. This is especially important as you’re starting out, considering that your competitors are already ranking higher within Amazon search results because of their higher sales velocity, volume or quality of product reviews, or perhaps the wide extent of their off-site marketing efforts- all of which can help dramatically improve product rankings. Not only are QR codes the norm in person and online these days (at every conceivable touchpoint, really!), but they are also easy to make, customize, and control if you have the right Amazon QR code generator.Īnother related Amazon selling challenge that QR codes help you solve is simply finding your store and products in the app vs. So apart from having really good product rankings for on-site searches ( social advertising can help with that) how else can you send customers directly and instantly to your storefront or product listing(s)? Whether you sell all-natural soap or organic protein powder, it’s almost a guarantee that someone else is selling something similar. With that being said, the accessibility with which one can set up a storefront via Amazon Marketplace means that there is a lot of competition that you ultimately have to contend with. Okay fine, we know we just stated the obvious, but it’s hard not to acknowledge such a feat! And whether you’re an Amazon seller, marketer, or influencer, you know just how vast the opportunities are for all kinds of businesses- large, small, and everything in between. What was once associated with the largest rainforest on the planet, Amazon lives up to its namesake- as the largest e-commerce platform in existence.
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